The Founders’
Mindset
Operator-founders Eric Geslien and Bryan Andrade bring product discipline to healthcare.
They build where it matters most, at the point of care, and measure success by what truly counts:
less friction, faster starts, and programs delivered right the first time.
They build where it matters most, at the point of care, and measure success by what truly counts:
less friction, faster starts, and programs delivered right the first time.
Where Access Breaks
It happens when teams juggle fragmented tools, complex insurance policies, and competing timelines.
Cinnamon takes an ecosystem approach aligning health systems, patients, and manufacturers to reduce auto-denials, lower out-of-pocket exposure, and strengthen adherence.
Our Story: From Vision to Innovation
How Our Mission Begins
In March 2023, Eric Geslien and Bryan Andrade founded Cinnamon with a bold mission: to transform the healthcare industry’s transactional mindset into a collaborative ecosystem where every stakeholder: patients, providers, and pharmaceutical brands thrive.
They saw a broken system, one that taxed health systems and leaned on commissions from patient program enrollments, and envisioned a better way.
Cinnamon was born to bridge gaps, align incentives, and deliver value without compromise.
They saw a broken system, one that taxed health systems and leaned on commissions from patient program enrollments, and envisioned a better way.
Cinnamon was born to bridge gaps, align incentives, and deliver value without compromise.
How a Partnership of Trust Was Built
The journey began with their first customer, UC Health - Cincinnati.
The buyer's demand was clear: a risk-free solution that worked. This partnership became the crucible for Cinnamon's product development.
Working closely with UC Health, Eric and Bryan gathered critical product requirements, refining their platform into what would become the industry's gold standard.
A solution that prioritized patient access, streamlined prior authorization, and boosted adherence, all while eliminating financial friction for health systems.
The buyer's demand was clear: a risk-free solution that worked. This partnership became the crucible for Cinnamon's product development.
Working closely with UC Health, Eric and Bryan gathered critical product requirements, refining their platform into what would become the industry's gold standard.
A solution that prioritized patient access, streamlined prior authorization, and boosted adherence, all while eliminating financial friction for health systems.
Where Wisdom Meets Innovation
In that pivotal first year, a chance meeting with Angelo Campano, a 20-year veteran in EHR-marketing, changed the game.
Angelo's expertise in what pharmaceutical brands needed: seamless prior authorization, robust patient access, and sustained adherence guided Cinnamon's strategic evolution.
Recognizing his value, Eric and Bryan brought Angelo on as a strategic advisor, forging a powerful distribution partnership with his company, Flora. This collaboration unlocked new doors, aligning Cinnamon's offerings with the precise needs of pharmaceutical giants.
Angelo's expertise in what pharmaceutical brands needed: seamless prior authorization, robust patient access, and sustained adherence guided Cinnamon's strategic evolution.
Recognizing his value, Eric and Bryan brought Angelo on as a strategic advisor, forging a powerful distribution partnership with his company, Flora. This collaboration unlocked new doors, aligning Cinnamon's offerings with the precise needs of pharmaceutical giants.
How We Grew Together
Today, Cinnamon stands tall. Its no-cost model and unmatched value proposition have fueled rapid expansion, earning partnerships with the largest health systems across the United States.
Simultaneously, Cinnamon's Premier Access program has attracted over 54 pharmaceutical brands, with more joining as the platform's reputation grows.
By focusing on shared success, Cinnamon has turned a fragmented industry into a unified ecosystem.
Simultaneously, Cinnamon's Premier Access program has attracted over 54 pharmaceutical brands, with more joining as the platform's reputation grows.
By focusing on shared success, Cinnamon has turned a fragmented industry into a unified ecosystem.
A Future for Patients
Looking ahead, Cinnamon's vision is audacious yet clear: to become the largest post-prescription patient network, driving the future of precision medicine.
What began as a spark in March 2023 has ignited a movement, redefining healthcare delivery and putting patients at the heart of a thriving, interconnected ecosystem.
Cinnamon isn't just a company. It's a revolution in care.
What began as a spark in March 2023 has ignited a movement, redefining healthcare delivery and putting patients at the heart of a thriving, interconnected ecosystem.
Cinnamon isn't just a company. It's a revolution in care.
